Marketplace Account Management
We help you define your Go-to-Market Sales Strategy based on your brand positioning and what you are trying to accomplish in the marketplace. Once defined, our team of experts will execute your strategy using our technology, expertise, and experience.
Forecasting inventory, responding to customer feedback, collecting product reviews, optimizing product listings, managing paid ads, and breaking down reports can take a lot of time for even the most advanced online seller. Receive a detailed view of product insights, attributes and performance and execute smart product-driven campaigns. You need an E-Commerce expert to expedite your path to success.
Amazon PPC, Google Paid Ad Management
One of the best ways to increase exposure and to expand your brands presence on Amazon is to use the their pay per click (PPC) platform. These are called Amazon Sponsored Products, Amazon Sponsored Brands, Brand Stores, Display Ads. They all are a great way to get your product listings in-front of consumers that are not familiar with your brand and to beat out the vast competition.
We'll analyze product performance on Amazon in detail and make informed decisions on your ad campaigns. Dedicated, in-house Amazon Advertising experts to advise on strategy or solve your Amazon challenges. Scale your Amazon Search campaign creation and management - freeing up more time for strategy. Get the best return out of every dollar put into Amazon Advertising with automated optimization of bids and budgets.
Amazon Organic SEO
Creating a quality product listing that is compliant to Amazon's style guide is key to selling successfully on Amazon. Just like a website needs to meet certain criteria in order to rank well in search results, an Amazon product page has its own set of rules every seller needs to pay attention to. In order to beat out the competition and draw as much traffic as possible, every listing needs to be optimized.
Amazon is more than an online retail store; it’s a massive search engine. Amazon employs a very complex SEO algorithm called A9, to control the search results or SERP's. These are based on a number of specific Amazon SEO factors including Keywords, Product Ranking, Reviews, Titles, Conversion Rates, and Distribution Model or Seller Model. EMG has built thousands of Amazon Detail Pages over the last 5-years and has developed a standard for EMarketeer Group products and partner brands which greatly increase product search rankings. Many of our clients products we've listed and manage are top category ranking and regularly receive the Amazon seal of approval "Amazon's Choice" or "#1 Best Seller" badges. Receiving these Amazon top seller badges can dramatically increase trust and confidence from Amazon customers and increase sales of your products.
brand launch
Launching a brand involves a lot of moving parts and if you want to skip learning by trial and error, our experienced teams can help. The key is developing a winning strategy by building and leveraging brand awareness from the onset. Our services allow you to automate your entire Amazon business at significantly lower costs versus an in-house staff while improving results. In addition to the day-to-day maintenance, we help you avoid the major pitfalls many brands experience when establishing content or distribution on Amazon.
Our account managers will be able to handle all of these services for you, so you can focus on the growth and development of your brand. With many successful years of e-commerce marketing experience under our belt and skilled professionals at your disposal, you’re in great hands with EMG.
Account Creation/ Listing Creation & Optimization
Our Amazon listing services begin with detailed listing optimization and build out. This is the foundation of a successful Amazon account. This included complete product titles, bullet points, and product descriptions. We also work with our clients to produce very clean imagery. The richer the digital content, the more likely traffic will convert to sales. Adding more high-quality images, richer content, detailed bullet points, and detailed product descriptions can be the difference between a few sales and hundreds of sales per day. EMG has an internal content development standard we refer to as Optimized Marketplace Content, which looks at all the key product features and keywords to generate optimized Titles, Bullet Points, Descriptions, and Images.
Products can be bulk uploaded or managed through a Data Feed. This utilizes a spreadsheet format (.xls, .csv ) to organize all common fields of data, links to images, descriptions and bullet points. EMG can assist you in creating and developing your Data Feed to allow for regular, bulk uploads of new products, discontinued products, price changes, quantity changes and other critical data when needed.
Website Creation
Looking to hire affordable & quality web designers for your business? Set yourself apart from your competitors with a unique search engine optimized website design from EMG. Whether you’re a small business or medium to large company, our web designers develop sites that are mobile responsive, inspiring, easy to navigate and rank on all major search engines to bring you more targeted traffic and ultimately more customers. Our responsive web design services bring your ideas to life and provide your business a Google optimized website that will allow you to take full advantage of the internet and sell your manufactured goods online. Besides looking and working great on all browsers and mobile devices, we make sure our sites convert more visitors into buyers by using the best web design practices. From E-Commerce SEO solutions to blogs, to PPC Landing Pages we offer it all.
ESTABLISH INDUSTRY KEY DISTRIBUTION PARTNERSHIPS
It's Not What You Know, But Who You Know
The old saying "It's not what you know, but who you know" especially holds true when it comes to forming key distribution partnerships within your industry. If you are a fan of the hit show "Shark Tank", you very well know that most companies who pitch the sharks for an investment, are usually there not just for capital but for the sharks expertise in forming the right distribution partnerships for their type of product. This is one of the most important factors to a company's success and longevity is forming the right distribution partners whether it be Retail, E-Commerce, Bricks & Clicks, B2B or B2C.
Navigating this extremely tough process is where we’ve thrived for the past 20 + years. We fully understand what KPI’s these distribution partners are looking for in a supplier and have plenty of experience negotiating discounts and terms on behalf of our valued partners. Let us fight these tough battles for you so you can keep focusing on what you do best, manufacturing premium goods.
